We Back Exceptional
Searchers.

$25K–$150K equity checks, institutional-grade diligence, and genuine hands-on support — from first model to first hire. We back self-funded searchers across the US, Canada, and internationally. We respond within 5 business days. We do not ghost searchers.

Mayfaire Row Partners backs self-funded searchers acquiring enduring businesses. We write equity, stay close, and do the work — from first model to first hire.

We are patient investors with deep operating instincts. The most useful LP on your cap table — not the loudest.

ETA Equity, Self-Funded Search, Traditional Search, $25K – $150K Checks, 5-Day Response, US & Canada, International Searchers, Minority-Founded, New York, NY, Operator Network

We are useful at every stage. Not just the close.

Most LPs write a check and wait. We show up across the full lifecycle — sourcing, diligence, hiring, marketing, investor relations, and exit. That's the flywheel.

01

Off-Market Sourcing

We help you find deals before they hit the market. Our network, deal flow reach, and outreach tools give you an edge most self-funded searchers don't have access to.

02

Due Diligence

We run the numbers with you — financial modeling, SQL analytics, and institutional-grade underwriting. We catch things that kill deals early, so you don't find out after close.

03

Equity & Terms

Clean structure, market terms, no committee delays. We write $25K–$150K checks with a sweet spot at $50K. For the right deal we can go higher — we're flexible when conviction is there.

04

Hiring & Talent

Post-close hiring is where most acquisitions stall. We activate a professional network across finance, operations, marketing, and technology to help you staff up fast.

05

Marketing & Operations

We have built websites, directories, and lead generation tools from scratch. We bring a digital-native, social-forward marketing perspective most ETA investors simply can't offer.

06

Investor Relations & PR

We help you tell the right story to the right people — customers, lenders, future investors. Value that isn't communicated doesn't compound.

07

Exit & M&A

We think about exit from day one, not the day you want to sell. Our M&A background means we help you structure the business to be acquirable — at the right multiple.

Every stage. One partner.

See why us

A trustworthy searcher buying an enduring business.

EBITDA

$500K – $3M

Multiple

3–6x

Check Size

$25K – $150K (sweet spot $50K)

Revenue

Recurring preferred

Concentration

No client >20%

Geography

USA, Canada & intl.

History

5+ years operating

Type

B2B preferred

We respond within 5 business days.
We don't ghost searchers.

Submit Your Deal

Our reach extends beyond the cap table.

Exclusive conversations with Guy Kawasaki, Seth Godin, Tim Draper, and more — across the investment and operator community.

Data-driven guides for
ETA searchers.

All Research

Market Data

EBITDA Multiples for Small Business Acquisitions in 2025: What Searchers Are Actually Paying

A data-driven breakdown of acquisition multiples across sectors, EBITDA bands, and deal structures for self-funded ETA searchers. What the market is pricing, where value exists, and what red flags look like.

Read

Searcher Tips

What the Search Year Actually Looks Like: A Realistic Timeline for Self-Funded Searchers

The search process is harder, longer, and more isolating than most guides describe. A month-by-month account of what self-funded searchers actually experience — including the psychological challenges, the outreach volumes, and the moments where most searches stall.

Read

Valuation

Recurring Revenue vs. Project-Based Revenue: How Revenue Quality Affects What a Business Is Worth

Two businesses with identical EBITDA can have valuations that differ by 2x or more based purely on revenue model. Here is the data on how recurring revenue premiums work and what actually counts as "recurring."

Read

Investor Research

How to Invest in Self-Funded Search Funds: What Investors Need to Know Before Writing a Check

Self-funded search is one of the highest-returning corners of private equity most investors have never heard of. Here is how deal flow actually works, what you are underwriting, and how to position yourself to see quality opportunities.

Read

Deal Structuring

Rep & Warranty Insurance in Small Business M&A: When It Works, When It Doesn't, and What It Actually Costs

R&W insurance has become standard in mid-market M&A — but most ETA deals are too small to access it. Here is where the floor is, what coverage looks like when available, and what to use instead.

Read

Ready to raise
your round?

Submit your deal. We respond within 5 business days and review every submission we receive — no exceptions.